Creating Content for Each Stage of the Paid Ads Funnel
For just a moment, imagine you’ve recently created a brand selling smartphones — competition is fierce, and few (if any) people have heard of you. Your potential customers are currently iPhone or Android users, but in order for you to gain market share, you must convince them to switch. It won’t be easy, and it […]
How to Scale Winning Paid Ads Campaigns
Imagine You’ve been running ad campaigns for your brand for a couple of weeks to test for winning variations: and you’ve found them. Now it’s time to scale — to take your winning campaigns and push them to more people for a greater return. But how do you get there? Do you simply add more […]
How To Choose Audiences For Top Of Funnel
Cold traffic audiences are, without a doubt, the most difficult audiences to profitably convert with paid advertising. However, they’re usually the most important audiences you run ads to, even if your bottom of funnel audiences provide you with the greatest returns. If you’re not bringing new people into your funnel and building your pipeline, then […]