Referral marketing concept in flat style. Marketer announce in megaphone scene. Promoting in social media, referral program web banner. Vector illustration with people characters in work situation.

How Do We Choose Audiences For Top Of Funnel?

We spend a lot of time building out COLD Traffic (i.e. Top of Funnel campaigns). Our top of the funnel campaigns usually spends around 65-70% of the total budget on most accounts we manage.

So, today we’re diving into how to choose the right audiences for your TOF (aka Cold Traffic) campaigns.