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Paid Ads Insights from the Ad Labs Team

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The 5 Core Stages Of The Buying Cycle

Identifying and developing the right content for your campaigns is a challenging task. If you push the wrong content to your viewers at the wrong

How to Scale Winning Paid Ads Campaigns

Imagine You’ve been running ad campaigns for your brand for a couple of weeks to test for winning variations: and you’ve found them. Now it’s

How To Choose Audiences For Top Of Funnel

We spend a lot of time building out COLD Traffic (i.e. Top of Funnel campaigns). Our top of the funnel campaigns usually spends around 65-70% of the total budget on most accounts we manage.

So, today we’re diving into how to choose the right audiences for your TOF (aka Cold Traffic) campaigns.

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