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Paid Ads Insights from the Ad Labs Team
How To Determine The Budget For Paid Ads Campaigns
One of the most discussed, yet misunderstood, aspects of launching a paid campaign is its budget. Not setting realistic projections for a marketing plan can
Creating Content for Each Stage of the Paid Ads Funnel
For just a moment, imagine you’ve recently created a brand selling smartphones — competition is fierce, and few (if any) people have heard of you.
The 11 holidays to leverage for growing your e-commerce brand
Holidays are some of the best opportunities for brands to turn visitors into long term customers — unfortunately, most brands miss out because of a
The 5 Core Stages Of The Buying Cycle
Identifying and developing the right content for your campaigns is a challenging task. If you push the wrong content to your viewers at the wrong
How to Scale Winning Paid Ads Campaigns
Imagine You’ve been running ad campaigns for your brand for a couple of weeks to test for winning variations: and you’ve found them. Now it’s
How To Choose Audiences For Top Of Funnel
Cold traffic audiences are, without a doubt, the most difficult audiences to profitably convert with paid advertising. However, they’re usually the most important audiences you
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