One of the most discussed, yet misunderstood, aspects of launching a paid campaign is its budget. Not setting realistic projections for a marketing plan can
For just a moment, imagine you’ve recently created a brand selling smartphones — competition is fierce, and few (if any) people have heard of you.
Holidays are some of the best opportunities for brands to turn visitors into long term customers — unfortunately, most brands miss out because of lack of planning…
Identifying and developing the right content for your campaigns is a challenging task. If you push the wrong content to your viewers at the wrong
Imagine You’ve been running ad campaigns for your brand for a couple of weeks to test for winning variations: and you’ve found them. Now it’s
We spend a lot of time building out COLD Traffic (i.e. Top of Funnel campaigns). Our top of the funnel campaigns usually spends around 65-70% of the total budget on most accounts we manage.
So, today we’re diving into how to choose the right audiences for your TOF (aka Cold Traffic) campaigns.
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