Facebook Advertising
With well over a billion monthly active users, Facebook is the largest and most powerful social media advertising platform in the world.

Taking advantage of that platform, however, can be a difficult challenge.

To succeed on Facebook, advertisers need to understand how to drive user engagement and effectively use audience targeting to get the most out of their advertising budget.

At Ad Labs Marketing, we know how to put the right kinds of advertising in the right places on Facebook and create great results for your company.

Optimizing Your Facebook Campaigns
In addition to targeting the right audience, it’s important to set your campaigns up for success. This takes testing.

Generally speaking, it’s best to have a variety of ads and promoted content. Sometimes the unexpected will resonate with your audience, so it’s important to keep testing different ads until you get a feel for what works.

In addition, it’s important to make sure that your landing pages are turning clicks into conversions as efficiently as possible. As with PPC platforms like Google AdWords, simply getting traffic to your site isn’t enough. You need to create a consistent experience that compels the customer to convert.

To really turn a profit from a Facebook campaign, you need to identify what works best for your target audience. The key to that is testing.

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Optimizing Your Facebook Campaigns
Why Advertise On Facebook?
Facebook allows you to target your ads to the people who are most likely to want your product or service.

While Facebook advertising hits potential customers higher in the sales funnel than intent-based advertising platforms like AdWords, if you target the right audience, Facebook ads are much more effective than other high-funnel marketing channels.

Targeting The Right Audience

There are a lot of ways to target your ads on Facebook. As a basic strategy, targeting audiences using categories like age, gender or interests can yield good results, but to really get the most out of your campaigns, it’s best to build custom audiences based on which types of users produce the most profit for your company.

To speed up the custom audience building process, you can upload a list of your leads or customer email addresses. There are a couple of advantages to this sort of database marketing.

First, you can use the database to effectively turn Facebook into a retargeting platform. This is a fantastic way to reinforce your overall marketing strategy.

Second, you can use your database to create a “lookalike” campaign that targets users with similar profile characteristics to the ones in your database. A “lookalike” campaign can be a very effective way to identify and attract new traffic with high conversion potential.

Creating a custom audience takes ongoing effort and targeting optimization; but, as you profile your ideal customer, you set yourself up for great results.

Where Campaigns Fail

While paid search advertising can deliver fantastic results, it is also a great way to waste your marketing budget.
We’ve observed a lot of online marketing campaigns struggle to overcome the following paid search challenges:


Paid search marketing is effective, but it can also be expensive. Unlike other forms of marketing, you pay for every click, so the cost-per-lead can quickly add up.</p> <p>The high cost of Facebook marketing tends to favor larger companies. While you can be successful with a small budget, paid marketing typically works best for companies with at least a $5,000/month paid search marketing budget.


Advertising platforms like Facebook make setting up a paid campaign easy. After all, they make money whether or not your campaign is successful.</p> <p>Actually making money off of paid marketing, on the other hand, is much more complicated. There are a lot of subtleties to managing a profitable campaign and the amount of time required to master and maintain paid marketing often catches companies by surprise.


The closer a customer is to conversion, the more expensive it is to market to them. Facebook marketing targets potential customers who are often ready to buy. As a result, the competition for those customers is fierce.</p> <p>If you don’t have a great strategy in place for dealing with the competition, it can be very difficult to make money off of paid advertising.
How We Succeed

At Ad Labs Marketing, we believe that there are two key aspects to successful facebook marketing: strategy and follow-through.

For each campaign, we create a marketing strategy that defines how your offering meets the needs of your potential customers. We then use that strategy to create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales.

Once your campaigns are set up and driving results, we spend time every week testing and analyzing every aspect of your campaigns to ensure that they are performing optimally.

By combining premium Facebook ads management, optimization and analytics, we set you up for success and ensure that your campaigns provide the best return on investment possible

Were Not Your Average Paid Search Agency

We create paid search campaigns that work. We know how to avoid the money-sucking problems that ruin most campaigns. As a result, our efforts have redefined paid search marketing success for hundreds of companies.