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How To Determine The Budget For Paid Ads Campaigns

One of the most discussed, yet misunderstood, aspects of launching a paid campaign is its budget. Not setting realistic projections for a marketing plan can destroy a business.

Imagine

A small e-commerce brand making $50k per month has the goal of scaling to $150k per month with paid advertising. The internal team runs with their gut feeling, believing they could achieve the additional $100k in revenue by spending $30k per month on ads.

However, had they referenced existing data to set an accurate projection, they would have discovered their average Return On Ad Spend (ROAS) was only 2x. In order to achieve an additional $100k in revenue from the planned $30k, they would have to build a plan to improve their marketing performance to achieve a 3.3x ROAS. Using historical averages, this revenue increase would require $50k instead of the original $30k projection.

By using historical averages, they gain the ability to better predict future outcomes. Once a brand understands its existing data, making a plan for growing and expanding is easier. We’ve observed many ways that brands determine the required investment for their marketing efforts, but today we’re going to dive into our own method to help you set accurate projections and set realistic KPIs.

Knowing Your Campaign and Industry Averages

If you’ve never run ads and are looking to start, then projecting your marketing performance can be difficult if you don’t know where to look. Thankfully, there are many resources available to provide you with some of the basics to have a window into how your campaigns could perform. To provide a window into how your campaigns could perform, we’ve created a graphic based on data we’ve gathered from third-parties and our clients’ performance over the past few years.

NOTE: To get the most out of the graphics below, use the data as an indicator of how average brands perform within particular industries. This will ensure you don’t set unrealistic expectations for your current product, content, offer, etc.

Average Cost Per Action (CPA) metrics by industry
Average Cost Per Click (CPC) metrics by industry
Average Click-Through Rate (CTR) metrics by industry
Average Conversion Rate (CVR) metrics by industry

Now let’s leverage this data to set growth projections and targets. Below is a list of metrics we’ll need to pull from industry data and our historical account averages:

  • Planned Monthly Budget
  • Cost Per 1k Impressions
  • Click-Through Rate
  • Website Conversion Rate (From Ads)
  • Average Cost Per Purchase
  • Required Return On Ad Spend
  • Average Order Value

Setting Goals And Understanding Your Data

The most common goals when growing a business are Gross Revenue and increasing the Average Order Value (AOV) of first-time customers. These goals can be directly influenced by paid marketing performance — especially with cold traffic targeting.

Cold traffic is the most expensive and difficult audience to convert. Improving the cost of turning cold traffic into revenue is one of the most powerful optimizations you can make to your ad campaigns.

To set these goals, start by determining your current averages and how much they’ve changed over the last few months, quarters, and/or years. Doing so will help you understand how your business is changing and where you can improve. 

You might find that your business is growing by 12% annually, but new executives want to aim for a 20% growth rate in the upcoming fiscal year. By comparing campaign performance to growth goals, you can begin to understand the difference between targets, realistic goals and what levers you need to pull to reach them.

Example

Let’s use the goal above as an example in our projections:

Current Averages

  • $50,000 Monthly Recurring Revenue (MRR)
  • $50 Average Order Value (AOV)
  • $12,000 Current Ad Spend

Growth Goals

If the company is looking to grow by 20%, then we have two levers we can play with to reach that goal:

  1. Improving the customers’ Average Order Value, which increases ROI on every customer engagement.
  2. Focus on reinvestment, increase spending, and convert more customers at the current rate.

Average Order Value Focus

In the example below is focused on the kind of performance targets that you’d set for a business if 

  • $60,000 MRR (20% increase in revenue)
  • $60 AOV (20% increase)
  • $12,000 (Maintain current ad spend)
  • The High-Level Breakdown:
    • 60k (MRR) / $60 (AOV) = 1000
    • $12,000 (ad spend) / 1000 (monthly orders) = $12 CPA
    • $60 AOV / $12 CPA = 5x ROAS

Ad Spend Scaling Focus

  • $60,000 MRR (20% increase in revenue)
  • $50 AOV (maintain current performance)
  • $14,400 (scaling ad spend by 20%)
  • The High Level Breakdown:
    • $60k (MRR) / $50 (AOV) = 1200
    • $14.4k (ad spend) / 1200 (monthly orders) = $12 CPA
    • $50 AOV / $12 CPA = 4.16x ROAS

Lead in copy into the option to focus on both

Average Order Value + Scaling Focus (Hybrid Model)

  • $60,000 MRR (20%+ increase in revenue)
  • $55 AOV (increase AOV by 10%)
  • $14,400 (scaling ad spend by 20%)
  • The Projection Breakdown:
    • $14,400 Ad Spend / $12 AVG CPA = $1200
    • 1200 monthly orders x $55 Average Order Value = $66000
    • $66,000 potential performance / $60,000 growth goal = 9.09% or a 29.09% increase in monthly income

There are many ways to use your campaign data and goals to ensure you have the right plan in place. In the example above, if we’re able to make just a few slight adjustments to our AOV and maintain performance as we scale our campaigns, we’ll outperform our internal goals. Even better, by making small adjustments to both levers, we greatly increase the likelihood of reaching the initial goal if the market changes.

Putting It All Together

Let’s take all of the metrics we’ve covered and run them through a calculator. Remember, the goal is to determine realistic projections for campaigns.

Example Metric Averages

  • Planned Monthly Budget = $25,030
  • Cost Per 1k Impressions = $14
  • Click-Through Rate = 2.54%
  • Website Conversion Rate (From Ads) = 4.43%
  • Average Cost Per Purchase = $16
  • Required Return On Ad Spend = 2x
  • Average Order Value = $35

Once we’ve received campaign data, we compare current performance to what we’d have if we could reach a goal metric — like seeing how much we’d increase sales by improving content quality that drives a higher CTR of 3.30% instead of 2.54%.

We use this calculator to project the performance of campaigns needed to reach our goals. For example, if our client’s looking to generate $600k from paid ads this year but doesn’t know the cost or projected profitability, using the calculator is a great place to start.

A visual representation

By using data from past campaign performance, we’re able to project our daily, monthly, and annual performance. While these numbers are never going to have 100% precision, they can help you determine if your goals are realistic.

So before you start a new campaign or try to meet an unchecked annual performance goal, be sure to create projections first using historical data. This will give you the clarity and confidence needed to make intelligent business decisions.

Try the calculator tool.

Creating Content for Each Stage of the Paid Ads Funnel

For just a moment, imagine you’ve recently created a brand selling smartphones — competition is fierce, and few (if any) people have heard of you. Your potential customers are currently iPhone or Android users, but in order for you to gain market share, you must convince them to switch. It won’t be easy, and it might even take multiple attempts — after all, humans are creatures of habit, and we don’t like to veer from comfort until we’re confident in our decisions.

Okay, you might be asking, “What does selling smartphones have to do with paid ads?”

Well, similar to paid ads, in order to convince someone to switch from their preferred product or brand, you might take a multi-step approach. 

The first thing you’d need to do is let them know you exist — to educate them about your brand, what it is that you offer, and that they have another option. Then, you might show them how other people use your brand’s smartphone to achieve their goals: whether for work, art, or play. Lastly, you might demonstrate how your phones are better than iPhone or Android (really, your products are extraordinary).

This tiered strategy is how we approach paid advertising, and it starts with the Top of Funnel.

Top Of Funnel

Your Top of Funnel (TOF) is cold traffic — this audience has never engaged with your brand and they have never seen or heard about your product or service. We usually spend 60-70% of ad budgets capturing qualified TOF traffic, as the long-term success of the next funnel stages rely on delivering relevant content to this audience.

Since cold traffic still requires education about your product, your paid ads should reflect this.

Educate your audience about your brand, product and service. While the goal of any ad campaign is to drive sales, your cold traffic is the least likely to convert — at this stage of the funnel, your focus should be on brand education.

Pique your audience’s interest enough to send them to a landing or product page, where you can discuss your offer more in depth. This will set your retargeting campaigns, the next stages of the funnel, for success.

To learn more about determining audiences for Top of Funnel, we’ve outlined some strategies to help you get started.

Middle Of Funnel

Your Middle of Funnel (MOF) traffic has not attempted to make a purchase, but they may have liked your social page, commented, or followed you. They have not necessarily been to your website — we think of this as a social re-engagement opportunity.

Middle of Funnel and Bottom of Funnel (BOF) creatives should be a mixture of User Generated Content (videos and images from your customers) and trust-building content you have created.

MOF copy should be product-focused, addressing how your product or service can address a person’s need or problem. Testimonials or reviews perform well at this stage.

While there are a variety of content types to use for Middle of Funnel, the objective should always be to re-engage TOF traffic.

Bottom Of Funnel

BOF, or hot traffic, are your most qualified leads — those closest to making a purchase (some may even be returning customers). Your BOF has engaged with your website, though they haven’t necessarily attempted to make a purchase.

This is your best retargeting opportunity.

These campaigns should include essential creatives to encourage users to return and purchase. Ad copy can be more direct about your product, and your language can reflect that a person understands your brand.

Showing your product in use or discussing why it is superior to competitors is more effective at this stage than with cold traffic, as your audience should now be educated about your brand.

How the Stages Work Together to Achieve Success

Creating content for each stage enables brands to speak to their audience in ways that are relevant to their current experience and level of knowledge. By taking this 3-tiered approach, you are assuring your campaigns have the best chance for long-term, sustainable growth.

By following this process, you will create more qualified leads, more efficiently spend your ad budget, and provide consumers with a better user experience and more relevant content to make more educated purchases.

The 11 holidays to leverage for growing your e-commerce brand

Holidays are some of the best opportunities for brands to turn visitors into long term customers — unfortunately, most brands miss out because of a lack of planning. To help, we’ve outlined some of the most important US holidays to consider when creating a marketing plan, as well as a few tactics to best leverage these days.

Why Holiday Sales Are Great For Brands

People search for things to buy during the holidays. This creates a unique opportunity for your brand to connect with new users that are more open to trying new products. Even better: you can test different offers and angles on cold traffic to see which offers prove most enticing.

What Sales Should We Offer?

The best sales are straightforward; the most popular are sitewide sales and product bundles. If you offer a sitewide sale, A/B test callouts for specific percentages off and the total potential savings — you might find that your customers respond better to one.

Example 

Percentage Savings

“Save 20% site-wide through November 21st!”

Dollar Savings 

“Now through November 21st, save up to $75 on your order!”

What Holidays Should Have Sales?

Below are the top US holidays in 2021 we recommend including in your marketing plan to capture more sales, develop timeless brand awareness, and keep relevant with your customers. While this list isn’t exhaustive, it provides a foundation for your annual marketing plan to ensure you’re ready for the most popular holidays.

  1. New Year’s Day: January 1st
  2. Memorial Day: May 31st
  3. Independence Day: July 4th
  4. Labor Day: September 6th
  5. Veterans Day: November 11th
  6. Thanksgiving: November 25th
  7. Black Friday: November 26th
  8. Cyber Weekend: Nov 27-28th
  9. Cyber Monday: November 29th
  10. Christmas Day: December 25th
  11. New Year’s Eve: December 31st

Special holidays for your product or industry

In addition to the 11 national holidays we’ve listed, there are an ever-growing number of industry-specific holidays celebrated across social media: National Ice Cream Day, World Pharmacist Day, Houseplant Appreciation Day, Pie Day (not to be confused with Pi Day) — if there’s an industry for it, there’s probably a day for it.

These “holidays” can be especially effective because brands compete on a smaller scale — against other ice cream brands prepared with an advertising strategy, for instance. It can also be easier to get people excited about your product on an otherwise ordinary day.

In many instances, there can even be an opportunity to become an organizer or leader within a community/vertical for that given holiday — especially for small businesses.

Our recommendation: prepare an ad strategy for any “holidays” celebrating your products.

How expensive are paid ads during the holidays?

Year-end holidays are some of the most expensive times to run paid ads. While this shouldn’t deter you from continuing to grow, a 20-35% cost increase from historical averages is typical during November and December.

When you’re building your annual marketing plan, you’re identifying new ways to grow. Remember to look at the holidays that best relate to your brand and add them to the schedule. It might be the next best way for you to add a new stream to your brand’s annual revenue.

The 5 Core Stages Of The Buying Cycle

Identifying and developing the right content for your campaigns is a challenging task. If you push the wrong content to your viewers at the wrong time, you risk sending the wrong message and missing out on potential sales. We’ve helped hundreds of brands grow with paid ads and have developed a simple, go-to list to identify which content is best for each stage of the buying cycle and turning ad viewers into customers.

Before we dive into the best types of content for each stage of the buying cycle, let’s discuss the cycle itself. 

When running ads, your customer flows through what is called a buying cycle. This buying cycle or customer journey is the process of starting as someone that doesn’t know about your brand or product to become a fan or first-time purchaser. 

Understanding the buyer’s journey improves your ability to push the right content to them at the right time, increasing the likelihood of generating a sale. Below is an overview of the five places we should be targeting our customers with ads to drive sales.

  1. Cold Traffic (no engagement with the brand) 
    • People that have never seen or heard about the product/service
  2. Social Engagement (no website action)
    • Liked social page, commented, follows you but has never been to the website
  3. Website Engagement (no attempt to purchase action)
    • Been to the website but hasn’t attempted to purchase or convert
  4. Attempt To Purchase Action (no checkout)
    • A person has attempted to purchase but did not complete 
  5. Post Purchase (value add)
    • People that have made at least one purchase with you

Finding Winning Content for Each Stage

The 5 stages of the buyer’s journey are the foundation for successful campaigns, providing the roadmap for your ad copy and creatives. 

One of the keys to building winning campaigns is to test everything. Once you’ve found that a creative performs well at one stage of the funnel, don’t be afraid to test it at a different stage to see if it succeeds elsewhere.

Middle of Funnel (MOF) and Bottom of Funnel (BOF) creatives should be a mixture of User Generated Content (videos and images from your customers), trust-building content you have created, and for the Bottom of Funnel, essential creatives to encourage users to return and purchase again.

10 Middle of Funnel Content Types You Should Be Using

1. Unboxing Videos

Show how the product gets delivered, showcase the branding experience, and show and discuss the product.

  • Excellent for every stage of the buying cycle
  • For colder audiences, the best performing unboxing content is concise (10-15 seconds). When a customer has a deeper interest and understanding of your brand, longer videos can perform better (30-60 seconds).

2. Reaction Videos

Show people’s reactions to receiving the product themselves or as a gift. Capturing the excitement from these moments is super engaging content.

  • Excellent for every stage of the buying cycle
  • Great if you’re able to source quality user-generated content.
  • When creating reaction video ads, we recommend starting with a clear CTA in the first 3 seconds and not letting the full video exceed 30 seconds.

3. Competitor Review Videos

Compare your product to a competitor’s or discuss why your product is superior.

  • BOF winner (sometimes MOF)
  • An opportunity to demonstrate how your product is better and what makes your brand unique.
  • When developing product comparison videos, ensure you showcase your brand personality to be more relatable and keep the viewer’s attention.
  • Videos of this type are best between 30-90 seconds.

4. Product in Use Videos

Show different angles and features of the product in use.

  • Excellent for every stage of the buying cycle
  • Often 15-30 seconds and identify the core customer problem and how your product solves it.

5. Customer Collage Videos

A video that combines all the different elements above into one video, including short videos and photos from customers using a product.

  • MOF & BOF winner
  • Similar to reaction videos, mixing short clips of customers using the product adds credibility and trust in your brand. This is because a potential buyer sees other people just like them using your product and enjoying its benefits.
  • These types of videos are great at 15-30 seconds, providing enough depth without being too long.

6. Full Product Experience Videos

These videos are from a customer, showing them receiving the item, discussing the brand experience and why they purchased the product, what made them buy it, how it compares to competitors and what they love about it. They also demonstrate the product’s key features and benefits and how it solves their problem.

  • BOF winner
  • These videos work best when a customer has engaged with the brand multiple times. Given that these videos are much more in-depth than all other kinds of creatives, we need a customer to have a high interest in learning more.
  • Full product experience videos have shown to perform best when between 45-2 minutes long. 

7. Customer review videos

Videos from your customers talking about why they purchased your product, why they love it, and why others should buy it.

  • MOF & BOF WINNER
  • This content is the foundation of user-generated content and consistently provides the final encouragement needed to make a purchase.
  • The best review videos are 20-40 seconds.

8. Testimonial Videos

Videos from customers discussing how the product has helped them or made a difference in their lives and how it could benefit others.

  • MOF & BOF winner
  • Testimonial creatives show off your product and add trust in your brand. If your video testimonial is mixed with imagery, this often performs best.

9. Finish Checkout Creatives

Images or videos encouraging users to return to the website and finish checking out.

  • BOF Abandoned Cart winner
  • This is one of the few times being very direct generates a great return. When developing checkout creatives, we’ve found that the more straightforward you are with segmentation, the better it performs. If someone checked out a product but didn’t buy, then call it out and test different creatives to see which converts best.

10. “We miss you” creatives

These videos address in a creative way that we know a user has revisited a website but has not purchased — they encourage the user to return and make a purchase.

  • MOF & BOF winner
  • These creatives focus on the re-engagement of potential customers that have shown a high level of interest but haven’t taken any action in a while. This style of creative works well as an image or 6-10 second video that’s very direct. Since these viewers already understand your brand, you can be direct with creative.

By leveraging our paid advertising insights and strategies in creative development, we aim to provide you with a clear path to creating ads that massively impact your brand. If you’re able to implement a variation of each type of content outlined above, we’re confident that your ad performance will improve. 

How to Scale Winning Paid Ads Campaigns

Imagine

You’ve been running ad campaigns for your brand for a couple of weeks to test for winning variations: and you’ve found them. Now it’s time to scale — to take your winning campaigns and push them to more people for a greater return. 

But how do you get there? Do you simply add more spend to the budget? Turn off non-performing variations?

What’s our winning process?

Historically, we’ve struggled with this answer. After a lot of trial and error and learning from the best consultants in the media buying space, we’ve developed a framework that helps our partners grow with paid ads.

Before we start scaling, we run our ad sets for 3-5 days for accurate average results — Facebook tends to show better results in the first few days of running ads. While it’s good to see ads converting, don’t let this fool you! This is often where scaling begins and ends for brands; they see initial growth, then watch their campaigns slowly decline or stagnate.

We follow this process:

  1. Increase the ad budget for the Top Of Funnel / Cold Traffic campaign by 20-30% — some suggest as much as 50%, but we wouldn’t go so far. This provides a baseline of data and the highest likelihood of consistent performance during initial growth stages.
  2. After 2-4 days at the new ad spend with consistent results, duplicate the ad set, and push the budget 100% higher than the original.
  3. When implementing higher budgets, leverage manual bidding, and test multiple ad sets with 1x, 2x, 3x, and 4x the target CPA.
  4. Within the campaign, create an ad set with 5-10x the original budget.
  5. Because Facebook auction fluctuates daily, we need to determine what kind of manual bidding works best for our ad sets.
  6. Finally… Test, Test, Test. scaling a winning campaign involves a lot of trial and error! However, with the right mindset and the right team, it is possible.

Ad Budget Breakdown

We’ve tested numerous strategies when it comes to managing the ad spend for maximum results. Over the years we’ve found that splitting the ad spend using a 70/30 model where 70% of the ad spend is directed towards cold traffic and the other 30% is devoted towards re-targeting and engaging our existing audience.

Cold Traffic / Top Of Funnel: 70% Of Ad Spend

Middle Of Funnel: 15 – 20% of Ad Spend

Bottom Of Funnel: 10% – 15% Of Ad Spend

Taking some time to outline a detailed strategy that can maximize your scaling potential is essential when setting up these campaigns. Make an effort to develop a thoughtful strategy rooted in specific goals. This will make your efforts focused, efficient, and set for success.

Fool-Proof Checklist For Paid Ads Success

To successfully run your paid ads campaigns it takes more than the knowledge of how to put everything into the ad platform you’re using.

In fact, that’s the easiest part of running ads!

Once you’re Google or Facebook ad campaigns are up and running its vital that you have a good process in place for managing and optimizing your ads consistently.

To help, we decided to outline the key points of optimization and when to review them. Below is a graphic that you can use a guide for optimizing your campaigns.

We recommend bookmarking the page so you can access it easily in the future!

How To Double Your Sales With A Value Ladder

A while back I had a chat with a local business owner here in Cincinnati, OH about how to grow their business with online marketing.

Throughout the conversation, we both kept bringing up the fact that they only had one service, and how hard it was to sell it. In most cases, this is great since they can focus on how to do that single service better than everyone else.

Unfortunately, this service was expensive ($20k+monthly), on top of that they can only handle a few clients at a time. Thus, we all came to the conclusion that they need a value ladder. Which is what brought me to write this article on how you can grow your business with a value ladder.

So, What Is a Value Ladder?

A value ladder at its core is just a series of products or services that stack on top of each other. Often they are used to engage people at different levels and push them to your core products and both help and educate your customers while making your business money.

Some of the best value ladders are almost automated and require simple maintenance but a shipload of cash on the reg.

For example, let’s say you run a sales consulting company and your core service is 40k. Your a value ladder might be a series of free content and products. Then, by leveraging trip wires and message based funnels you push these people to Low Barrier Offers or LBOs.

A good example of a value ladder for a sales consultant company might go something like:

Businesses Core Offerings:

  1. $40k Corporate Level: Sales Team Consulting Session On How To Closing More Sales And Grow Key Accounts
  2. $25k MasterMind To 10x Your Entire Teams Sales Growth
  3. $8k 1–1 Consulting On How To Improve Your Close Rate

Med/High Priced Level Offering/s:

  1. $1297 Comprehensive Guide On How To Close Cold Leads And Make More Sales In The Next 90 Days

Medium Level Offerings:

  1. $347/M Get One Monthly Consulting Call With A Sales Member Monthly
  2. $97 (30 Minute) Call with our XYZ expert.

Low Barrier Offers:

  1. $7 (one-time payment) Download Our Top X Sales Scripts And Convert More Clients Starting Today.
  2. $37 (one-time payment) Access To A Private Facebook Community Of Like Minded Sales Experts And Weekly Live Sales Training.

Free Offers:

  1. Top X Rejections Every Sales Guy Experiences & How To Over Come Them
  2. 21- Day Sales Closing Challenge

What Does This All Mean For The Sales Company?

In the example above we have their core services but they are not always easy sales. So, through the power of the value ladder, they now have a series of products and services they a can promote to get someone actively engaging with there business.

Then through great account management, they can leverage these lower product/services to grow the accounts and sell their core services.

How To Make Your Own Value Ladder:

For most businesses, you can take the example value ladder and use it as the building blocks to create your own. But, how can you create your own value ladder and know people will actually want what you create?

If you have been in business for a while, I’d be willing to bet that you have a good idea of 5–10 business related topics people always bring up.

Is that you?

Great then write them down and take a serious look at them.

Often businesses can create digital products based on what they do. Similar to the value ladder above you see that a lot damn near all the products are about 2–4 topics. Each product takes one or two topics and creates an entire educational series about them.

So, for you what are TWO big pain points you could create a kick-ass course or educational series on?

If you don’t know, you just need more time and that’s ok you don’t need to build the entire value ladder in a day. But, you should keep it front of mind because a value ladder can help you get WAYY more sales than your closing today.

Going back to where we left off, with the value ladder, you need to take your series of topics and put add value to each topic. Then, place the topics into one of the offer levels that were shown above. Ideally, by the end of this exercise, you have at least 1 topic for each step of the ladder.

Once, you have your topics in place its time to create your offers and build what you feel is best to provide at each level. Some of the best ways to go about doing this are:

  1. Core Services (Highest Priced Offer)
  2. Mastermind Or Private Training (Mid-High Priced Offer)
  3. Educational Course On A In-depth Topic (Mid Priced Offer)
  4. Downloadable Swipe Files Or Guides (Super Low-Cost Offer)
  5. Free Content Or Video Series On XYZ Topic (FREE OFFERS)

After you’ve outlined every part of your value ladder and know what you’re going to talk about. Then you can finally get the ladder created, I recommend getting your value ladder created as fast as possible.

Why, though I want to look like the best.

Great question, the best way to get results is by doing it. So if you create your 1.0 version of the value ladder fast. Then you can actually start putting it to work. Once you have your value ladder up and running you can make adjustments and improve the quality to better fit your customers and business goals.

How To Take The Value Ladder And Get More Sales:

Now, how can a business with a value ladder similar to the above start making more sales and getting leads?

There are a few ways you could go about doing it but the easiest way is to start with the stacked approach. This is where you start with the lowest possible offers you can promote (aka free offers) and get ads or organic traffic going to them. Then, once someone had made the first touch point by signing up for the free offer you can send them the next highest offer, then the next highest offer, and so on.

This process can move both fast or slow based on the readiness of the user that engages with the product offering. Starting in this way is often better for businesses than trying to go in for the kill with the high-end services.

By, starting with the lowest offerings first, you are able to capture a much larger audience with the same or less time and money. One of the best parts about a value ladder is this key difference. The larger your engaged audience is the most opportunities you have to grow accounts. Where in the case of the just selling the high-end offerings you are solely focused on trying to find people that are at the very end of the sales process and looking to spend serious cash to get results.

Keeping Your New Audience Engaged & Make Sales:

Once you have a series of people or businesses actively using you’re (damn near automated) products. Then you use the multiple platforms available to us today like email, SMS, chatbots, phone calls, etc to keep these people engaged with you. Throughout this messaging automation, you are providing MORE value and sending them offers that are in the same bracket of there last purchase or higher. Then over time, you will start to see some of these people ask for your services without you having to do a hard sell.

Alright, I think this is a great stopping point for today. If you enjoyed the information you’ve came across today please show some love with those claps. I hope this article helps you get more from your business efforts and gives you a new point of view on how to make sales. As always, if your looking to get access to people that care about the success of your business just connect hereor here adlabs.social

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